Like many Italian company for the production of luxury goods, Fendi is also a family business. There are no boys in their families. After the death of father Yuan Edward, the daughters can only take over the family business, which is also a rare company in Italy which is not managed by men. 1946^, the Fendi’s eldest daughter, only 1 of the year’s Pinola formally picked up the beam, and when the other four daughters, Anna, franca, Cara and alka, began to grow up, they began to enter the family business as they woke up. The girls are smart and capable and have their own expertise. They are working together to build a Fendi brand, hoping that one day, Fendi can stand up to the top of the world’s fashion.
In this group of “maiden army”, Pinola is in charge of fur department, franca is responsible for customer service, Anna is in charge of skin parts department, Cara is in charge of business coordination, and alka is in charge of sales department. They bring energy and vitality to the leather and fur products of the company. The strong will of the mother and the creativity of the personality have played an important role in their work, and also show the great potential of the Fendi family warship. Hand in hand, the products produced by the company are becoming more and more popular and become the new favorite of Italy fashion industry. Therefore, although it was at the end of the Second World War, as a defeated country in Italy, the economic and people’s livelihood was in a dilemma and a hundred industries withered, but Fendi had a great opportunity for development at this time.